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In the past few days I have been working on a business card that will be very important to me. This, of course is my own business card which I carefully planned through out to show part of my personality as a designer through its simple yet bold use of texture and weight. Having started my studies as a print designer I know the design involves more than the look, including many more senses than just that of sight. The web has trained me to think of when to invite users to an experience of sight and sometimes sound, but what it never did, however, was to allow for a tactile experience. My idea to provide such experience was by thinking ahead about what types of paper I could use. It turns out, however, that the cost of printing into the recycled type of paper I wanted to use was way higher than expected. At this time, I decided to go for another approach that would give visual texture as well a tactile experience. I photographed various leather, and paper samples I had available, and added a die-cut in an attempt to make the card something different.

The card design is being printed at the moment; on the meantime I will share the Indesign mockups of the card and at the end the final version

Some of the mockups
Business Card Mockup

Business Card Mockup
Business Card Mockup

Final Design
Andres Gallo Business Card Front

Andres Gallo Business Card Back

I will post photographs of the card once it arrives, as there are some details that will look nicer with the physical version of the card

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One response

Laurie Granbeck

Love your site, love your blog. Keep up the good work!

March 15, 2011 10:40 pm

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